About Us

The LOST agency PR gets your music played on UK national radio and across the world.

The LOST agency PR offers a unique artist focused service based around the proven play-listing talents of ex BBC producer Darren Broome ex R1/R2/R4 and BBC Radio Wales producer.

With the LOST agency PR working for you your new releases are targeted and serviced direct to the appropriate station controllers, heads of music, producers and presenters.  Our results speak for themselves.

Our clients are currently being play-listed or gaining airplay on Beats 1, BBC Radio 1, BBC Radio 2, BBC 6 Music,  Radio X, XFM, Virgin Radio, TeamRock, Kerrang! Planet Rock, Absolute Radio, The Selector (British Council supported radio and broadcast to 43 countries with an audience of over 4 million), Amazing Radio, BBC Introducing, BBC Radio London, BBC Radio Wales, BBC Radio Cymru, GLR Bristol, Nation Radio and GTFM.

The LOST agency PR has a proven track record for finding new talent and breaking via radio exposure clients have received extensive airplay, sessions and interviews on BBC Radio1 , BBC 6 Music, BBC Introducing, XFM, Absolute Radio, Amazing Radio, Nation Radio, BBC Radio London, Amazing Radio, BBC Radio Wales, BBC Radio Cymru, Nation Radio & GTFM.

MANIFESTO: the LOST agency aims to provide opportunities for new acts to exploit their music to the highest possible level in the UK and globally.   Our goal is to nurture musicians, to seek opportunities and to support talent as it develops as moves up to the next level.

INDUSTRY EXPERIENCE:  founder of the LOST agency – Darren Broome spent 19 years working for BBC producing music documentaries, championing new acts, filming new bands, play-listing new acts and developing the music policy for BBC Radio Wales.  He also co-curated the first 3 Welsh Music Day Events featuring Stereophonics, Manic Street Preachers and The Joy Formidable.  His first BBC interview was with Richie Edwards, he worked as Stuart Cable’s Rock Show producer and his last output for the BBC was a 4 part music series on The Police, Big Country, The Smiths and Manic Street Preachers on BBC Radio 4 with Stuart Maconie.  

LECTURING: Darren lead two modules at one of the UK’s premier music colleges, BIMM Bristol, there Darren taught on both the Music Industry Management BA Hons degree and on the Foundation Degree in Professional musicianship.

His experiences as a band manager achieving R1 playlisting for Peasant’s King, plus his experience of pitching new tracks to the heads of music at R1, R2, 6 Music, XFM, Kerrang! and Absolute radio have been collated into an insightful presentation – ‘Breaking Bands 2014’.

Darren’s corporate clients includes the Welsh Music Foundation (WMF), B.I.M.M. (Brighton & Bristol), University Of South Wales (C.C.I.), Institute Of Contemporary Music (ICMP), University Of Wales Newport Creative School of Sound,  Coleg Morgannwg and Merthyr College.

Darren’s extensive credits as a radio producer include having worked with Stuart Maconie, James Dean Bradfield, Stuart Cable, Huw Stephens, Bethan Elfyn, Adam Walton, Kevin Hughes, Kate Thornton & Ian McMillan. In 2001 Darren produced the definitive history of Wales’ contribution to Rock & Pop History – The Dragon’s Breath a series of 6 x 60 minute programmes compiled from over 50 interviews extensive interviews with the likes of Badfinger, John Cale, Man, Meic Stevens, Tom Jones, Shakin Stevens, Mike Peters, Young Marble Giants, and Super Furry Animals.   Darren worked for 5 years part of the playlist team on BBC Radio Wales – ensuring that new acts were exposed and represented on air for daytime radio.  He was also responsible for working to devise the current BBC Radio Wales Music Policy.

Darren’s most final radio series Swansong was broadcast on BBC Radio 4 in Nov 2012, with Stuart Maconie telling the stories of the last albums by The Police, The Smiths, Manics (Featuring Richie Edwards) and Big Country.  The Manic Street Preachers Episode, Swansong: The Holy Bible was short-listed for Best Documentary in the 2013 Celtic Media Awards.

The LOST agency PR gratefully acknowledges funding, financial and intellectual support from, The Welsh Assembly Government, The Arts Council for Wales, The National Lottery and The Welsh Music Foundation.  Legal representation for the LOST agency is provided by Ann Harrison of Harrison’s Entertainment Law.